Cold Calling Solutions
Achieving More, Easily and Successfully on the Phone
"The only things worth learning are the things you learn after you know it all." ~ Harry S. Truman
Cold Calling Solutions - a combination of a lifetime of experience and a easy to understand, simple to apply, step by step natural approach to prospecting for new business
"Why even sales pros struggle with Cold Calling"Truth told, everyone of us deals with this on occasion. It has been said that it is the number 1 reason some industries report staff turnovers as high as 53%. Worst than that though it is the main source why so many never reach their targets and achieve their goals. It rears its ugly head in a number of ways. For some it actually produces physical symptoms like tremors or cold sweats. Usually though there are always feelings of apprehension, stress and uncertainty. The root of the infection often lays with what we believe and our current thinking regarding our own abilities. Kind of a form of computer software program, loaded in us, driving how we conduct ourselves, many times a determining factor in the results our efforts. "What I am referring to is Call Reluctance"
 The thought of cold calling can produce numerous obstacles which tend to have a complicating outcome. Believes that efforts will result in personal humiliation and embarrassment. Apprehensions that they will be upsetting people, together with the fears of rejection, failure and feelings of inadequacy. The outcome is sales people, find endless forms of avoiding the task, such as offering excuses. It’s not the right time of day, week and yes, sometimes, not the right time of year. Other justify it by saying more important things need to be done first or existing clients need help. And of course none want to sound to pushy, plus there are always more training needed. Or maybe it is simply no one wants to talk with you. The premise of call avoidance is that in the mind of the person initiating the contact. There is a inconsistency between the desire to do what they know will bring them more business faster and their lack of enthusiasm of doing so, which takes a variety of forms, both conscious and unconscious. "What ever the explanation, the result is always the same"  If you don’t have enough people to present to, it matters very little what you have to present or how well you have been trained to present it.
Without a steady flow of prospects, all the “right” personality, ability, expensive brochures, product knowledge, drive, the newest laptops and polished presentation skills makes little difference. Hence, the challenge is to find a practical resolution that deals with the anxiety and allows the prospector to acquire more prospects On our own some attempt to change the programming, but without properly understand what needs to be fixed we soon become frustrated and stressed which goes against our human nature to avoid pain. The other solution most often look towards is additional training as the answer to improving results. "Here's something you don't know" Unfortunately, these tactics don’t always eliminate the anxiety or level of conflict that salespeople experience when cold calling and in fact may actually elevate the problem.
Much of the knowledge we acquire today is information based. That is to say it is offered from an intellectual or factual point of view. The difficulty of this type of learning model is that our brain forgets most of this new information rather quickly, especially if you can not see how it applies to your circumstances. In fact, it is believed that we will forget as much as 95% of what we hear or read within 3 weeks. The other concern is that what we may intellectually understand it; but sorting out what is relevant and what is not is a time consuming frustrating process of trial and error. _____________________________________________
Think about this... According to studies, less than 20% of people who took a training course sustained any kind of improvement in their performance _____________________________________________ “Why just be satisfied with your current results when you could be achieving so much more” Cold calling effectively is more than just “picking up the phone”, it is about a genuine understanding of how, why and what happens when you do. “An Alternative Solution” – Personalized Cold Call Coaching Let’s face it, you can only produce what you are programmed to. If you want to change the results, then you need to change the programming. If you were confident about what to do, you would already be doing it. The trouble is that we cannot see the trees for the forest. Simply put, you are too close to the situation to see it objectively on our own. A coach, acting as a sounding board can provide you with the objective feedback you need to help you see what you cannot see on your own. Coaching guides and assist you to get the most out of your own natural talents and abilities and then helps you build a tailored action plan to get you where you want to go. "Exploring and building what is important to You"
A coach helps you discover, clarify, and prioritize what is most important to you personally then shows you how to achieve it, taking full advantage of your opportunities
"Rather than learning what you don’t need, start Understanding what you already know" Cold Call Coaching supports you in a safe environment and offers a comprehensible understanding of the strategies, objectives and tactics, removing the barriers and mysteries of cold calling forever. Allowing you to open new doors of opportunity; increase sales and promote your career, effectively, all on the phone with people you don’t know. “An understanding often overlooked although it is yours naturally already” Effective cold calling is not a magic bag full of tricks and special techniques, neither is it manipulative, pushy, painful, frustrating or full of rejection. Cold Call Coaching will simply help you realize the skills that are your's already and understanding how to use them effectively. “Already getting good results” It has been said that if you are not moving forward, then you are slipping back. There is no such thing as staying put. Effective cold calling is not about being satisfied with “good” but always striving to improve. As Malcolm Forbes said, "Venture nothing, and life is less than it should be" “You are your greatest asset” Investing in yourself is guaranteed to produce the highest returns and the best investment you will ever make.
Why just be satisfied with your current results when you could
"Reach for the Goals and Successes you desire"
Learn more about NeXXtep Cold Call Coaching - Your Future Starts Here
It would be a privilege to assist in improving your cold calling efforts so feel free to Contact me if you have any questions or comments
If you would like to, check out this short article So, How are you today? I find the topic creates a lot of conversation among cold callers. Some absolutely hate it and others can't help but ask it. I have shared a few of my own thoughts. What do you think?
Return to the Home Page from Cold Calling Solutions

|