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About Me

I am a new business development consultant that specializes in cold call training and coaching for companies and individuals that are struggling to reach their sales targets and are frustrated with their current cold calling results.

Cold Calling is my passion, so I am well aware of what it takes to cold call, but I also know what it takes to be effective, and love what it can do to grow your business.

For more than 20 years I have used cold calling successfully to discover new business.

I have made 1000's of business to business calls, arranging appointments and uncovering new opportunities, some worth millions of dollars, so I know there is only one thing that matters and that is results, which is what I deliver for you and your team.

"My success is only possible when you are successful".


What others have said...

“Highly Skilled, welcoming, trustworthy and Knowledgeable.
Obviously an expert in his field with much experience, and very approachable. Most helpful and easy to work with. Provides an excellent and very useful service!”

Glen R - Private Banking Manager


“John is a rare breed of teacher and practitioner of a skill that many people claim to understand, but few truly excel at. His excitement and passion for cold-calling is at first surprising given the disdain most sales people have for it, however his enthusiasm becomes infectious as the methods he teaches begin to produce results. I came to John looking to sharpen my cold calling skills because I had gotten the most I could out of "one-size-fits-all" programs and the numerous books on the subject. John was able to zero in on my sticking points and keep me focused on what mattered. I speak highly enough of the advantage having a personal coach gives you, and John is truly at the top of his game. I'm sure I'll be hiring John again in the future.”

Ian B - Owner Multi-Media Company

“John offers real solutions for those that do business over the phone. His understanding and business acumen are nothing short of phenomenal. I will always remember him when building a team of sales pros..”

Jeremy B - Account Executive Marketing Group


“John absolutely loves the process of leading a stranger to a friend using the telephone. He's been using the telephone to generate leads and make sales for 30 years and is an absolute master at it. He knows how the tele-prospecting conversation should go and has an uncanny flair for turning it in the right direction so strangers become friends or at least favourably inclined prospects. I would highly recommend John’s services to anyone suffering from Call Reluctance or looking for better results in sales using the telephone. John loves the telephone and is a master at turning it into a cash-generating machine. Not only that, but he also knows how to transfer his masterful skills to anyone willing to follow his clearly laid out formula.”

Zee V. - Owner logistics company

“John stands out as a voice of knowledge in the area of cold calling best practices and time after time; exhibits his polish as a professional- in thought and practice leadership. So much of the time people meet in social media venues and connect in a superficial way but I am glad that John and I have connected in thought process. As for words of recommendation about John... he is artful, knowledgeable and skilled; fit to lead a vanguard toward cold calling best practices.”

Edward W - Business Owner


“John has a keen understanding of sales, but more importantly a passion for understanding what makes people tick. His approach to selling - that everyone wants to buy, but is afraid to make a mistake, and that the role of the salesperson is to assist in being a trusted advisor - makes him unique and successful. I enjoyed working with John immensely - a kindred spirit!”

Sheryl N - Owner specialized marketing strategist

“John has a number of strengths which can help him assist any organization. I have used him in Account Executive / Business Training Coach / Lead Development roles to name a few. John's 3 best assets are 1) his ability to Coach and critique other callers and 2) Building Strong relationships with clients and communicating with them when needed. 3) His meticulous attention to detail also has always shown through. I would be happy to recommend John for any endeavor he chooses.

Steve B - Owner call center services


I wanted to let you know how much I value your knowledge, thinking and analysis as well as your super positive “we’ll get this done” attitude. You really know the field of sales and cold calling – and your belief in our product has been a real motivation and inspiration to me too!

Tom U - Account Executive in Education


Learn how you too can improve your results and reduce the frustration of cold calling with relevant, easy to understand information and simple to apply solutions now. Start Today

Check out what is New at Effective Cold Calling Read all about it here



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